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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND:20260518T130000
UID:69e89a96cecd3
DTSTAMP:20260518T100000
LOCATION:Runway East\, Kings Court\, Parsonage Lane\, Bath BA1 1ER
DESCRIPTION:

&nbsp\;

This session\, created and delivered by Adele Balzan and Fiona Duffin of Fidelity Marketing Solutions\,&nbsp\;is designed to guide participants through the process of clearly defining their target market by building customer personas. From there\, you'll explore how to create compelling messaging tailored to those audiences and map out simple\, actionable communications to reach them.

&nbsp\;

Key Takeaways:


	
	Understand how to identify and segment your target audience
	
	
	Build meaningful customer personas that drive marketing decisions
	
	
	Develop clear\, audience-focused messaging
	
	
	Outline a practical marketing plan based on real goals and channels (depending on time)
	


&nbsp\;

Perfect for:


	
	Small business owners and entrepreneurs who want to move beyond &ldquo\;marketing to everyone&rdquo\; and connect with&nbsp\;the right audience
	
	
	Start-ups / new ventures preparing to launch and wanting to ensure their marketing is focused from day one.
	
	
	Anyone struggling to turn broad marketing activity into meaningful\, consistent results
	


If you need support in establishing your ideal audience and then connecting with them in a way that is compelling and sustainable then this workshop is for you!

SUMMARY:We Mean Biz Finding Your Audience: Building Personas and Creating Marketing that Connects
DTSTART:20260518T100000
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