The idea for Brand New Story was knocking around in my head for a while. But the decision to finally 'go for it' was made the day Hillary lost the US election. I was ill with flu, driving my kids to school in my PJs and on the way home that little voice in my head declared:
'It’s time for Brand New Story – people will get it now.’
Our society is shaped by the stories we tell and the world needs good stories (and businesses) more than ever right now.
For my part, I'm choosing to help rewrite and transform the existing story of 'business as usual'. From one of corporate greed, inequality and environmental destruction to one of practicality, compassion, empathy and... well, love.
Choosing to work with me is an empowering decision. But it's not for everyone.
Going beyond business as usual simply means doing business in ways that are:
This work begins with the 'Your Brand New Story' flagship three-session brand storytelling course. I also help my clients with their communications on an ongoing basis.
Away from the office you'll find me geeking out on comedy, having fun with my hubbie Sav (he's called Sav because his surname is Savage) our two boys and planning our next holiday.
My favourite joke is: 'How do you get a Nun pregnant?' But I'm far too polite to publish such a naughty punchline here. If you want to hear it, you'll have to book a 1-2-1 with me :)