Ros Conkie

A bit about me...

Author of "The Marketing Machine: How To Engineer A System That Drives Sales And Growth"

Get your copy here: https://amzn.to/42eq7bw

Marketing shouldn’t be a gamble - and yet for many small, niche or technical businesses, it often feels exactly like that. I’m on a mission to change that.

I work with business owners who are fed up with inconsistent marketing results and tired of second-guessing what will actually work. Whether you're doing your own marketing, managing a junior marketer, or trying to scale with limited strategic support, I help you build a marketing function that drives real growth and gets results you can measure.

As a fractional CMO, I step in to lead marketing strategy for SMEs who aren’t ready for a full-time hire but need someone experienced at the helm. Think of it as getting the impact of a senior marketer without the full-time salary.

I mentor in-house Marketing Managers so they can grow into leaders, plan strategically, and confidently measure success - taking the pressure off the business owner and transforming them into a powerhouse within the company.

And I train small business owners who want to understand how marketing really works, so they can stop guessing, stop wasting time and money, and start doing marketing that actually delivers sales.

If you’re ready to stop winging it and start building your own Marketing Machine, let’s have a chat. And if you want to dive into the methodology, my book The Marketing Machine is a great place to start.

If you want to talk to me about the best way forward and what it could be like to have us on your team, book a call with me here: https://rosconkie.com/clarity

Recommendations

"Prior to starting Ros's Marketing Machine course I had tried different ways in which to market my business and could not understand why I was not getting the results I needed. I also could never understand why I would need to know for example, which magazines someone read. That myth was thrown out in the first lesson, a small business owner just needs to be able to test and measure the marketing they are doing. Demographics (if at all required) comes later in the course. I have gained so much information and thoroughly enjoyed the course (it really is packed with so much information) and Ros has so much knowledge in her field. You can see how passionate she is in ensuring that you to do well. If you are a small business owner who is struggling to see why your marketing isn't perhaps working the way it should I fully recommend Ros's Marketing Machine course. "

Recommended by Emma Jones

"Having known Ros for a couple of years through business networking, I have had the pleasure of not only understanding more about her approach to marketing through engaging 1-2-1’s but also hearing her speak at networking events on numerous occasions. Ros’s approach to marketing, given her engineering background, really debunks some myths around marketing being ‘fluffy’. Having always shied away from marketing and thinking it was about spending money on advertising (print) or Facebook PPCs or a whole multitude of other possibilities and NOT wanting to adopt a scattergun approach (so I save ammunition by not shooting in any direction and just keeping quiet (and invisible) instead!), Ros’s course has systematically given me a HUGE framework within which to work. It is still very much a work-in-progress for me, but what Ros’s Engineer Your Marketing Machine course has done, is furnish me with the tools. I am now able to chunk up/chunk down or outsource with much more clarity and confidence. The bottom line is if marketing is not your core genius (and it definitely is NOT mine), you are unlikely to know what you don’t know. And if that is the case, you need someone else to give you a great heads up in the subject. Ros is extremely knowledgeable and passionate about her subject and it is more than apparent in both her method of delivery and the content she teaches. EYMM is a great learning experience to help you get to grips with all the different aspects of your marketing as a business owner (small or large – it is ABSOLUTELY scaleable). I thoroughly recommend Ros’s Engineer Your Marketing Machine course for a business owner who is willing to get hands-on and has a desire to understand their business marketing. "

Recommended by Eunice Learmont

"I can't recommend Ros and The Marketing Machine Works enough. When I spoke to Ros, she made no unrealistic promises of enabling us to bring in new work overnight. Rather she talked about developing a process and a plan that would help us to have effective marketing. Ros spent half a day with my team and shared insights, drew out our thoughts and then worked with us to build a plan. I'm really looking forward to a long relationship with Ros as we put this plan into action."

Recommended by Andy Garner

"I’ve known Ros for about three years now and when I came to a crossroads with a specific element of my business, I knew she’d be able to help me get some clarity and make some decisions about next steps. The sounding board session I had with Ros was hugely valuable and I came away with a new sense of direction and a clear next steps plan to implement it. Ros really ‘gets’ marketing and her effervescent energy really helps you get out of your business so that you can look at it objectively and make a proper assessment and sensible decisions. I recommend her highly!"

Recommended by Tamsen Garrie

"I met Ros through Women Mean Biz as Penny Brohn UK is the network’s chosen charity. Ros recently started to offer a pro bono Sounding Board session to charities and I was really keen to take up the offer. I am so glad I did. Ros has real skill in quickly getting to the heart of your marketing challenge and helping you to find a way through. Our Sounding Board session has really helped to clear my mind, focus and produce a really tangible and achievable road map for our activity. Thank you so much for being so generous with your expertise, Ros. "

Recommended by Tracy Tait

"Before I started working with Ros I had been taking part in peer-to-peer coaching and, marketing was always the subject I had to focus on. But, I didn’t know where to start or who I needed to be marketing GSD Team’s services to. After a free half an hour session with Ros I knew her Slow Down to Speed Up programme would be of great benefit, with Ros guiding me through what I needed to do and holding me accountable for getting it done. We identified my two ideal clients, where I would find them and what messages they would find attractive. Investing in my marketing before I needed it meant that when a very large contract stopped abruptly through no fault of the GSD Team, I had the groundwork laid and was well armed to find the clients to replace the lost income. Following Ros's advice, I have found not just one ideal client but two! I doubt I would have been able to achieve this so easily without the knowledge and direction Ros provided. "

Recommended by Jen Gill

My blogs

End Scattergun Marketing Forever

by Ros Conkie on 2nd Mar 2020

When I start working with a new client, one of the first questions I ask is, "Who is your ideal customer?" And the most common answer I get is "anyone!" Sometimes people are more specific...

A bit more about me

What's the most enjoyable thing about your work?
One of my core values is learning and enabling others to learn, so the things I love most about my business are around that. I love showing people how marketing actually works so they can make confident marketing decisions for themselves. I also love learning from all my clients: they're all different and I learn something new from every single one of them, no matter how big or small.

If you could give one single piece of advice to a new start up business, what would it be?
Don't try to do this alone. No one has all the skills and expertise a business owner needs so surround yourself with a team of people who can help, advise, encourage and support you through all the challenges that are coming your way.

Which one phrase or quote sums up your attitude to business life?
Slow down to speed up

If you were stranded on a desert island, what 2 luxury items would you take?
A comfy bed and a piano

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