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Information, knowledge and training to help you make the most of your membership and grow your business.

Workshops

Our monthly training workshops and seminars are designed to help you increase your skills and grow your business. The workshops are relevant, informative and reflect current business trends. We ask our members what they want, that way we develop our learning programme around your needs. Tell us what workshop would help you and your business, and we will see what we can do!

Finding Your Audience: Building Personas and Creating Marketing that Connects - book online

Mon 18th May,2026

Contact:
Philippa Constable & Leanne Matthews

Tel:
07871 463701

Cost:
£Free to members / Non-members £99 + VAT

Time:
10am until 1pm

Click Here to Book

Runway East
Kings Court, Parsonage Lane, Bath BA1 1ER

Add this to your calendar:      

 
This session, created and delivered by Adele Balzan and Fiona Duffin of Fidelity Marketing Solutions, is designed to guide participants through the process of clearly defining their target market by building customer personas. From there, you'll explore how to create compelling messaging tailored to those audiences and map out simple, actionable communications to reach them.
 
Key Takeaways:
  • Understand how to identify and segment your target audience
  • Build meaningful customer personas that drive marketing decisions
  • Develop clear, audience-focused messaging
  • Outline a practical marketing plan based on real goals and channels (depending on time)
 
Perfect for:
  • Small business owners and entrepreneurs who want to move beyond “marketing to everyone” and connect with the right audience
  • Start-ups / new ventures preparing to launch and wanting to ensure their marketing is focused from day one.
  • Anyone struggling to turn broad marketing activity into meaningful, consistent results
If you need support in establishing your ideal audience and then connecting with them in a way that is compelling and sustainable then this workshop is for you!
 

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