A practical, hands-on workshop to help you turn your website into a tool that attracts, informs and converts the right people.
Your website should do more than look good — it should actively help your business get found, build trust and turn the right visitors into customers. In this practical, hands-on workshop, we’ll look at what makes a website genuinely useful to your business, from those crucial first impressions to SEO, content, usability, calls to action and measuring what’s actually working.
Rather than sitting through hours of theory, we’ll spend time looking at your own website, getting a fresh perspective from other business owners, exploring what Google is telling you through Search Console and Analytics, and working through practical exercises to identify opportunities for improvement.
You’ll leave with a clearer understanding of what your website should be doing for your business — and a practical plan for what to tackle next.
Molly Koeneman is a website marketing strategist and the founder of MollyKoe Ltd., helping small businesses make sure their websites are working for them. With more than 15 years’ experience across print, digital media, SEO, analytics and website marketing, Molly has worked with businesses ranging from independent creative businesses and restaurants to travel companies, interior designers and larger media organisations.
Molly combines the technical side of websites — including SEO, Google Analytics and Search Console — with a practical understanding of how real people use them. She’s particularly passionate about helping busy business owners cut through the jargon, figure out what matters and make improvements that actually support their business goals. Her approach is simple: your website should have a job, and Molly can help make sure it’s doing it.
