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Joe Sturdy
online Member - BATH
Sturdy Ai
AI & Automation Partner for UK Self-Storage Operators
Sturdy Ai is one product, sold as three tiers self-storage operators climb as they grow: Answer, Operate, Build.
A bit about me...
From building electric bikes to architecting AI-powered platforms, my career has been a journey of relentless curiosity and entrepreneurial drive.
My career began with a series of foundational experiences designed to understand how businesses operate from the ground up. I learned about high-tech engineering with Gilo Cardozo, manufacturing efficiency at Brompton Bicycle, media production at Wise Buddah, high-end hospitality at Chalet Helora, and seasonal logistics at Virginia Hayward Ltd.
This foundation inspired my first venture, Sturdy Ebikes Limited. From there, I honed my business acumen in high-stakes sales and strategy roles. I exceeded customer retention targets at Freddie's Flowers, generated over £500,000 in sales at Hotelplan UK Ltd, and as a business assistant to Nick Allhusen, my research led to the launch of an entirely new business model.
My focus then pivoted towards the digital world. At Sturdy Storage LTD, I tripled website traffic in two months. At E Firth Services LTD, I leveraged automation to double an influencer's income. This passion led me to Darktrace, where I was quickly promoted and helped close over £250,000 in AI cybersecurity deals.
Today, I'm channelling all of this experience into Sturdy Ai, my AI & automation partner for UK self-storage operators — where I design and build a three-tier platform: Answer, a self-serve agent operators set up in minutes to handle inbound and outbound enquiries, bookings, and overdue-account chasing end to end; Operate, a shared brain connecting their whole team and tech stack inside Claude; and Build, bespoke on-site integration and automation training for operators who want it built into their business. Between 2024 and 2026, I co-founded Askar Research, pioneering an AI-powered platform to revolutionise the global research industry, before stepping back this year to focus full-time on Sturdy Ai. I also continue to build my direct-to-consumer brand, Sturdy Vanilla.
I'm driven by the challenge of using AI and automation to solve complex problems and build transformative solutions.
► Core Competencies:
Artificial Intelligence (AI) & Automation
Startup Founding & Growth
Business Development & Sales Strategy
Search Engine Optimisation (SEO)
Social Media Marketing & Management
B2C Relationship Management & Sales (£500k+ record)
When I'm not focused on tech, you can find me engaged in a wide range of activities, from street dance and sailing to DJing, tennis, skiing, photography, water skiing, and go-karting.
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